How to Craft a Winning Speech

Have you ever been asked to give a speech and struggled to craft a winning one?  You may even enjoy speaking in front of crowds, but you still struggle with the right words to say.  Let’s look at an easy outline that makes anyone able to craft a winning speech.

Craft a winning speech

Even if you are asked “on the spot”, simply remember that, in order to craft a winning speech, all you have to do is CARE.

Communicate simply and clearly.

The C in the acronym C.A.R.E. stands for clear and simple communication.

In his book, Everyone Communicates, Few Connect: What the Most Effective People Do Differently, author John Maxwell shares that if you receive increased communication from your audience, then you know you’ve communicated clearly and well.

Too often, I find that speakers use a lot of speech techniques like emphasizing certain words, pausing dramatically, and changing the tone and volume of their words.  Now, these techniques are all important, but if the message is not simple and clear, the audience will not even know what you’ve shared with them.

So, keep your message clear and simple to start.

Actively affirm.

One thing that an audience wants is an affirmation that what you share with them is true. Especially when there are so many stories floating around social media sites and even on popular news stations that may or may not be true.

A personal story or statistics really help to affirm your main points.  If you want to craft a winning speech, make sure you affirm that what you say is true.

Believability is critical in your speech, especially if you are presenting to an audience for the first time.  The late Edward Murrow, an American journalist, said that to be believable, we must be credible.  To be credible, we must be truthful.

So, make sure you are being authentic and credible in your speech so that your audience can easily agree with you.

Remind the audience of the main points.

No matter how excellent of a speaker you may be, repetition and reminding your audience of the main points are vital to producing a winning speech.

We all may think we have a great memory, but most of us need a reminder.

So far, we have covered the C, A, and now the R in our C.A.R.E. acronym.  Even if you cannot remember what each letter stands for, just remembering the word care may be enough!

Remind your audience why you care so much by helping them remember your key points.

Empower the audience to take action.

Last in our acronym for how to craft a winning speech is the letter E.  E stands for EMPOWER.

Empower your audience to take action with what they’ve just heard.

You may have the best message on how to get out of debt in 5 years, but if your audience does not feel a tension to go out and take action, it was not effective.

I know you may be thinking, “Johnny, everyone will not take action.  I’m just looking for a few people to do something with what I’ve shared.” And yes, that may be true, but shouldn’t you focus on ending with a powerful close that makes people want to do better?

Don’t mistake the words powerful close to mean loud and pleading.  The word empower means “to enable or permit.”  Your powerful close should make your audience feel enabled to do the very thing you are suggesting.  They should now feel a sense of control and direction in their lives.

So if you are trying to craft a winning speech, just remember the most important thing is to CARE.  Care enough that your message may impact one person who does something different and passes along their goodness to others.

Who knows, maybe the whole world will change because you cared enough to share your message.

Make sure you don’t take things for granted and go slack in working for the common good; share what you have with others. – Hebrews 13:16a


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